MANCHESTER CITY
COMMUNITY EVENT
SERVICES
Event Management
TIMEFRAME
June, 2026
Looking to build awareness for its recently launched Man City North Texas FC youth program, Rally Department was tasked with executing an activation utilizing the club’s existing assets at COPA Univision in Arlington.
Facing a three-day turnaround, our team had to quickly coordinate event logistics and assemble a team of experienced brand ambassadors.
THE CHALLENGE
Despite just three days’ notice, Rally Dept. delivered a high-quality, impactful activation that generated more than 600 unique interactions with the Man City brand. Our enthusiastic brand ambassadors fostered a high-energy, inclusive atmosphere where kids of all ages could test their skills in the Header Challenge and Fast Feet Training Simulator.
Conversations about Man City North Texas FC, paired with informational handouts, built awareness and sparked excitement around the program's upcoming tryouts.
THE DEVELOPMENT
