Rally Department Partners with the Arlington Sports Commission
ARLINGTON, TEXAS — Arlington Sports Commission and Rally Department announced today they have entered into a strategic partnership to support the Arlington sports storytelling efforts through marketing communications, including social media strategy, media relations, and more. Responsible for numerous marquee sporting events every year, the Arlington Sports Commission generates an estimated economic impact of more than $125 million and sees almost 420,000 attendees annually. Moving forward, Rally Department, a boutique sports marketing agency based in Fort Worth, will serve as the marketing and communications arm for the organization.
“Having hosted sporting events of the highest magnitude such as the College Football Playoff, MLB All-Star Game, NCAA Final Four and Super Bowl, Arlington has proven itself to be a world-class city,” said Rally Department President Bryan Delgado. “We’re honored to be chosen to shine a light on the Arlington sports scene and the work Arlington Sports Commission does to bring major events to the city.”
Centrally located between Dallas and Fort Worth, no city can match Arlington’s array of world-class sporting facilities. From crown jewels like AT&T Stadium and Globe Life Field to hidden gems such as College Park Center and Esports Stadium, sporting events of all levels have consistently chosen and continue to choose Arlington.
“Arlington prides itself on being the premier destination for the biggest events in sports,” said Arlington Sports Commision Senior Vice President Matt Wilson. “With a full slate of major events lined up in the coming years, we are thrilled to begin working with such a skilled group like Rally Department to show the rest of the world what Arlington brings to the table.”
This partnership will help amplify the work of the Arlington Sports Commission, keeping the people of Arlington and key stakeholders informed of and inspired by events, athletes, business development and more. From the UIL State Football Championship to the upcoming 2026 World Cup, Arlington is the city where champions are crowned
To learn more about the Arlington Sports Commission, please visit Arlington.org/sports.
For media inquiries, please contact Cady Chow at Cady@RallyDept.com.
ABOUT RALLY DEPARTMENT
Cousins Bryan Delgado and Owen Lindsey formed Rally Department in 2022 with the mission to give brands a banner to raise by creating unforgettable memories fueled by innovative ideas and exceptional creative designs for clients and fans. Rally Department creates avenues for brands to build genuine connections with consumers that produce strong and impactful results, offering 35+ years of extensive experience in the sports industry including various roles in brand management, property management, media and sponsorship at places such as the Baltimore Orioles, ESPN and San Antonio Spurs.
To learn more and stay up to date on the latest work from Rally Department, please visit RallyDept.com.
ABOUT ARLINGTON SPORTS COMMISSION
Established in 2015, Arlington Sports Commission, a department of the Arlington Convention & Visitors Bureau, assists in bringing between eight to 10 major sporting events to the city each fiscal year. The MLB All-Star Week, Big 12 Football Championship, Goodyear Cotton Bowl Classic, UIL State Football Championship and Volleyball Nations League Women’s Pool Play highlight some of the big events that Arlington Sports Commission played a central role in bringing to Arlington over the past fiscal year.
For more information, please visit Arlington.org/sports.