DBU BASEBALL
SERVICES
Art Direction
Motion Design
WORK TIMEFRAME
11/2023 - 2/2024
IN-GAME MOTION GRAPHICS
Dallas Baptist University has established itself as one of the premier programs in college baseball. Entering the 2024 season, DBU is one of only five teams in the nation to reach the NCAA Tournament every year since 2014. Over this time period, DBU has consistently been among the top schools in the nation at producing MLB draft picks.
With high expectations for the 2024 season, DBU was looking for ways to extend its brand awareness to a larger awareness both for its baseball program and the University as a whole. Rally Department was asked to develop a variety of creative assets to be displayed on Horner Ballpark’s video board and to be posted on DBU baseball’s social media accounts.
THE CHALLENGE
Rally Department expanded DBU’s existing brand tool kit by creating a series of vintage baseball cards that would reflect the team’s approach to the game with a modern approach. Our motion graphics package included player snippets, a logo loop, and a win graphic. These 2D graphics were showcased at the ballpark and on social media.